There are two main reasons to bring an interim Marketing leader:
To fill in during a transition: Lasting only about 40 months, the CMO tenure is short, and keeps getting shorter. It’s a pressure filled-role with high visibility and high expectations. Companies need to know where to turn when they are in between chief Marketing officers, so they can take their time to find the next best fit for the position.
To start the building blocks of the Marketing function: Emerging growth companies aren’t ready for a full-time CMO salary and benefits to weigh down their payroll costs. A more cost-efficient and risk-minded way to acquire CMO-level expertise is to outsource. RoseRyan interim Marketing leaders provide the insights, experience, best practices, and let’s-get-it-done attitudes, to set a Marketing organization on the right course, one that is accountable and effective.