What message does your brand convey? What sets your company apart? How can you put your product in the best and most noticeable light? Before launching a product, service, or an entire company, turn to the expertise of the RoseRyan Marketing Solutions Group, to determine your brand’s or business’s rightful place in the market for optimal success.
Market Structure Analysis
Gain a full picture of the market you are entering with our full analysis, including size, growth trajectory, key competitors, market segment performance and competitive positioning. A realistic, expert view of your market will reveal the real possibilities for your company, the potential pitfalls and your next steps.
Competitive Analysis
A comprehensive view of the competitive landscape could reveal some unknowns and threats. Save significant time on your go-to-market strategy with Marketing leaders who will take a fresh look at your competitors and require no ramp-up time to understand your industry.
Marketing & Product Positioning and Strategy
Identify the unmet needs or drivers of customer purchase decisions within your market and then quantify the best positioning for your product or service to uniquely meet those needs. A customer-relevant point of difference is your best weapon for launch and growth. An expert perspective will lead to the development of your position and strategy, or a course-correct.
Strategic advisory services help companies determine roadblocks and opportunities as they prepare to launch brands or products, or pivot. Trusted advisors and Marketing experts conduct research and provide analysis to create strategic recommendations for how a company should proceed with its Marketing efforts and how it can maximize growth. Ideally, these recommendations should be practical and actionable, and must be tailor-made to the company and its industry.
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RoseRyan always applies an informed, customized approach to our recommendations for taking a product to market or determining a brand strategy. The company will gain a full understanding of its competitive landscape, the size and characteristics of its market, and the key drivers of target customers’ purchase decisions. You’ll benefit from a realistic view of the company’s potential and its place in the market, with clarity of how to successfully position your Marketing and products.
What is meant by positioning when referring to Marketing or product strategies? Consider the definition by Positioning: The Battle for Your Mind, a 1970s Marketing bible by Al Ries and Jack Trout, that still resonates today: “The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.”
First, the company needs a clear understanding of who the key customers are and what drives them. Then, strategies can be built around that to make and build connections, with Marketing distribution channels that will reach them where they are, get their attention, and trigger them to act (i.e. move forward with a purchase or become a promising lead in your customer database). Stop wondering, and understand your company’s growth potential today.
Our Marketing experts will provide you with the full picture and ideas for how to proceed with your brand, product, or emerging growth company.
Preparing to launch a new product or new brand? Reach out to RoseRyan’s Marketing experts and ask about our Strategic Advisory Services.
Interim Marketing
Marketing Procurement
Sales Optimization
Marketing Services
Marketing Effectiveness
Award-winning RoseRyan’s highly qualified, experienced finance and accounting professionals integrate seamlessly with your team to bridge the gaps and unlock the potential in your business. We offer personalized, innovative outsourced, on-demand and full-stack solutions, services and scalable support at every stage of your company’s life cycle: from start-up to Fortune 500.
Drop us a note in the form and one of our experts will set up a time to discuss the ways RoseRyan can help guide you to greatness.
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On demand leadership and consulting services out of Silicon Valley specializing in the Finance & Accounting and Marketing disciplines.
