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Will your equity compensation strategy take you from start-up to exit?

RoseRyan, along with the Melita Group, is presenting a free breakfast seminar, “Equity compensation: end-to-end strategies for private companies,” on October 30 in Palo Alto.

Your equity compensation plan’s design and execution affects your ability to retain employees, your readiness for exit and your market valuation, as well as other areas of the business. How do you set yourself up for success? If you don’t have an equity compensation plan for an M&A deal or IPO, now is the time to develop one.

“Equity compensation: end-to-end strategies for private companies,” will give you tips on:

  • Real-world (not pie-in-the-sky) equity comp strategies
  • Choosing the right equity comp vehicles
  • Avoiding common stock comp pitfalls
  • Preparing for—and making the most of—a liquidity event

For this seminar, we tapped some of the Bay Area’s savviest equity experts.

Alexander Cwirko-Godycki, senior manager, Radford: Alex supports Radford’s compensation consulting practice by creating new intellectual property and data-driven content. He is co-creator of Radford’s pre-IPO/venture-backed company online portal.

Kelley Wall, Technical Accounting Group, RoseRyan: Kelley leads RoseRyan’s Technical Accounting Group, advising clients on complex accounting matters and assisting with strategic business transactions such as IPOs, mergers and acquisitions, joint ventures and divestitures.

Ellen Sueda, senior counsel, Seyfarth Shaw LLP: Ellen works in Seyfarth Shaw’s Employee Benefits and Executive Compensation department, advising employers on tax, securities and employment law matters.

Carrie Kovac, director of finance, Symantec: Carrie is responsible for all company operations related to equity, including ASC 718, SOX, SEC reporting, global stock programs and the annual proxy statement.

The seminar takes place 8–10 a.m. at the Westin Palo Alto in Palo Alto. Get details and register here.

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BayBio Entrepreneur & Investor Roundtables event puts industry changes into relief

Last night, as a BayBio partner, I attended the Ninth Annual Entrepreneur & Investor Roundtables event in Palo Alto. This BayBio event gives entrepreneurs in start-up life sciences companies an opportunity to meet and present to investors, both VCs and angel groups. The format is a speed dating arrangement that gives them about eight minutes to pitch.

I’ve attended this event for the last six years, and it’s an interesting reflection of how the industry has changed over time. In the early days, there was more interest in funding and more resources. Now the sources of funding are fewer, the dollars are more scarce—and the bar of approval is higher.

Investors, both VCs and angels, are more specific in their focus and they need to see higher levels of meeting milestones before approving additional or initial funding. There is more emphasis on demonstrating proof of concept before they fund the next level.

Also, the funding requirements to grow these companies are always going to be higher than many of their entrepreneurial counterparts in the tech industry. This is also different from entrepreneurs in the social media or software space, where an investment of $500K can keep you going for more than a year.

Although the funding climate is difficult and takes patience, the passion among entrepreneurs is still strong. Also, I’ve noticed over the last few years that these scientist-entrepreneurs are more business savvy than in the early years, and they have practiced and refined their presentations and their understanding of business forecasting and strategy.

The virtual company approach is almost universal in one form or another, with everything outsourced except for core competencies. Hiring fewer employees but using more consultants and developing collaborations is the norm. And overseas clinical trials are growing more common, in part because of the difficulty and expense of dealing with the FDA.

I have to say that I am always very impressed with the courage, stamina and determination of the entrepreneurs that I have met in life sciences. They are definitely not doing this for the money, but rather they truly believe that their efforts are helping humankind and/or the environment.

The other recurring fact is that I continue to meet people from all over the world at these events, which demonstrates that the Bay Area is still the global magnet for this type of talent and passion.

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Entrepreneurs: success comes with teamwork and taking risks

Congratulations to the 2012 Northern California Entrepreneur of the Year® Award winners!

The nine honorees were announced Saturday in San Francisco, and I was fortunate to join some of my RoseRyan colleagues at the awards gala at the Fairmont. The Ernst & Young program, now in its 26th year, celebrates the belief that “a community of entrepreneurs is a powerful force that can transform economies, address large, complex problems, drive innovation and improve our communities.”

The winners’ companies are diverse, from those that seem like they’ve been with us forever, such as Wyse Technology (founded in 1981) and Sleep Train (founded in 1985), to relatively young companies like GoPro, which brings us the GoPro camera.

While they all differ, over the years that RoseRyan has been involved with this program I’ve noticed that these people of vision share elements critical to their success. Some years the focus is on finding disruptive technologies; others, company culture takes the stage as the essential element of success. Here are a few themes from this year:

Embrace risk. Believe in yourself enough to take a risk. If you aren’t failing, you aren’t stretching enough or challenging yourself to take a big enough risk.

Be driven to make things better. When you walk into a room, look around and ask how you can make things better. Focus on things that are really inefficient.

Teamwork leads to success. Many CEOs said they are part of a team and the dedication, hard work, energy and passion of their employees was key to making the company successful. And a number of the CEOs spoke about the strong support from their family that enables them to take the risks, put in the hours and devote their talents to their business.

During the celebration, it was said that that an entrepreneur is someone who asks a simple question and changes the world. Entrepreneurs are visionaries, innovators and leaders. They are imbued with inspiration, imagination and vision.

RoseRyan has been a proud sponsor of this program for a number of years, and it is a privilege to be able to participate in nominating, selecting and celebrating these entrepreneurs. We share their spirit.

The 2012 Northern California winners are Geoffrey Barker, RPX; Tom Bedecarre, AKQA; Lawrence Blatt, Alios BioPharma; Dale Carlsen, Sleep Train; Lisa Im, Performant Financial; Tarkan Maner, Wyse Technology; Matthew Monahan and Brian Monahan, Inflection; and Nicholas Woodman, GoPro. The national winner will be announced in November.

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Great clients + good food and wine = success

I’m happy to report that a great time was had by all at RoseRyan’s annual client appreciation party. More than 70 clients and RoseRyan folks gathered to toast success, network and enjoy being appreciated and pampered at Spalti’s in Palo Alto. Local wines were tasted, delightful appetizers were consumed, and good friends enjoyed catching up with one another. Thank you to everyone who attended, and we look forward to seeing you at next year’s celebration!

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RoseRyan catches up with alumni

RoseRyan hosted its annual fall alumni event October 5, and it was a great night for wine tasting, yummy Italian appetizers and catching up with old friends and colleagues. I saw quite a few friendly faces at the after-work party at Spalti Restaurant in Palo Alto, and it was great to hear what’s new in their world.

We’re already looking forward to the next reunion of the extended RoseRyan family in the spring. These gatherings not only get us together to catch up and network with former colleagues, they also give our extended team a way to support one another.

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