Sometimes, what an emerging growth company needs is fairly obvious—they’ve reached the limit of their current finance team’s skill sets and they realize they are missing out on insights that can help move the company forward with confidence. When they know they can rely on the financial reporting and the company has a handle on its cash management, leadership can turn their attention to running the business, rather than worrying about accounting issues. And the financial information they now have access to, which can include FP&A insights, can help guide the CEO toward better informed decision-making.
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In such cases, we may start with an outsourced accounting team and introduce best practices and ways of operating more efficiently, such as an efficient monthly close process and an accounting system with a proven tech stack of applications that match the company’s current state of growth. These applications include the core accounting system (e.g., QuickBooks, Xero, or NetSuite), invoicing, expenses, payroll, equity management, and cash management.
The other needs of an emerging growth company require a close understanding of the business. The CEO may want to be able to occasionally lean on a CFO for mentoring, for insights on a fundraising strategy, or for acting as a spokesperson when talking with investors. A part-time controller could level up the finance team and provide some overdue oversight.
The needs of the company will evolve as the company grows, of course, and so will the ways that RoseRyan provides expertise and guidance. When companies become acquainted with RoseRyan’s Emerging Growth Solutions, they gain access to an entire finance function, and can pull any lever—outsourced accounting, controller savvy and CFO expertise—when they need to.
Nothing stays the same for emerging growth companies. Those that welcome complacency risk stalling out. To be successful, entrepreneurs and senior leaders need to keep moving, by making decisions that are based on up-to-date, reliable, and clear information. CFO-level guidance can provide them with this information along with advisory insights to ensure they are going in the right direction or whether an adjustment should be made.
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Gain insight on your options, tailored to your company, your industry, your company’s place in the world. Are you headed toward a sustainable growth strategy or a crash and burn? Do you have full awareness of the true cost of your product, of the cost of each customer acquisition? Is it time to raise capital or are you getting ahead of yourself? Know the right questions to ask, and the answers, when you have the support of growth strategy experts.
RoseRyan’s emerging growth solutions include:
Need all of these things or just some? RoseRyan offers flexible solutions to meet both the current and future needs of our clients.
With RoseRyan, emerging growth companies gain access to an entire finance function—day-to-day accounting team, controller insights, and CFO guidance—on an as-needed basis. We help them strengthen their financial foundation so that they can have access to consistently reliable and timely information and make the right calls on where to take the business. And we become their strategic growth advisors, helping the company scale to become the kind of business it is meant to be.
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Startups run into a growth roadblock if their current finance and operations infrastructure becomes no longer tenable. Their view of the future has turned foggy—or it has not been clear from the start. They may have managed a first round of funding, but their ability to retain and improve their valuation is questionable. They may have a sense that they are missing resources and expertise but they are not sure what exactly is missing.
RoseRyan’s Emerging Growth Solutions meet the exact needs of VC-backed startups and emerging growth companies. We provide a multi-layered, tailored approach to fill in the finance talent gaps; streamline the accounting systems; cover the day-to-day accounting; build a tech stack; and provide finance leadership at the level that’s needed, when it’s needed. In other words, all these things do not necessarily have to happen at once.
A rapid assessment can determine what level of support and guidance is needed immediately—often these companies have grown so quickly that what they need most are processes and systems that match their pace and complexity today. For example, we helped a VC-backed emerging growth company set up its finance function starting with the day-to-day operations and provided CFO expertise on a part-time basis as our time with the company progressed. The CEO did not want to move too quickly. In other cases, a more hands-on approach by the RoseRyan team has been warranted when a company wants to make big changes, quickly, with eyes toward an eventual IPO or acquisition.
What is the difference between a controller and a CFO?
A controller tends to have more tactical responsibilities than the CFO. The controller is typically more concerned with oversight of the day-to-day finance management and financial reporting while the CFO focuses on more strategic level issues, such as fundraising, board presentations, and financial planning.
While both roles are necessary for mature enterprises, emerging growth companies have more flexibility. They can start out with a part-time controller and possibly a part-time CFO and expand their reliance on these roles as the business expands.
How do I create a growth plan?
Creating a growth plan does not need to be a guessing game. An outsourced CFO can help you think through goals, develop objectives and key results, and map out a growth strategy to achieve them. By incorporating the input of a finance-focused expert, with a strategic mindset, you can achieve a data-driven, practical, and realistic growth plan.
What are outsourced CFO services?
An outsourced CFO provides expert financial and strategic advice to companies on an interim or part-time basis. This person can weigh in on the company’s toughest challenges, serve as a mentor to the CEO, come up with solutions for cash flow problems, present to the board, and act as the company advocate with investors or lenders. Outsourced CFOs can be an active part of the team or provide guidance only when asked.
What is growth consulting?
Experts in growth consulting are focused on helping companies achieve their full potential. Some companies are expanding their offerings, chasing after a strategic acquisition for growth, or shoring up their finances and controls for a successful IPO. Growth-focused consultants can help companies map out their growth strategy or put their plan into action.
Sometimes, what an emerging growth company needs is fairly obvious—they’ve reached the limit of their current finance team’s skill sets and they realize they are missing out on insights that can help move the company forward with confidence. When they know they can rely on the financial reporting and the company has a handle on its cash management, leadership can turn their attention to running the business, rather than worrying about accounting issues. And the financial information they now have access to, which can include FP&A insights, can help guide the CEO toward better informed decision-making.
Read More/Less
In such cases, we may start with an outsourced accounting team and introduce best practices and ways of operating more efficiently, such as an efficient monthly close process and an accounting system with a proven tech stack of applications that match the company’s current state of growth. These applications include the core accounting system (e.g., QuickBooks, Xero, or NetSuite), invoicing, expenses, payroll, equity management, and cash management.
The other needs of an emerging growth company require a close understanding of the business. The CEO may want to be able to occasionally lean on a CFO for mentoring, for insights on a fundraising strategy, or for acting as a spokesperson when talking with investors. A part-time controller could level up the finance team and provide some overdue oversight.
The needs of the company will evolve as the company grows, of course, and so will the ways that RoseRyan provides expertise and guidance. When companies become acquainted with RoseRyan’s Emerging Growth Solutions, they gain access to an entire finance function, and can pull any lever—outsourced accounting, controller savvy and CFO expertise—when they need to.
Companies that benefit from our Emerging Growth Solutions have a plan or at least a vision for where they are headed. RoseRyan’s growth consultants can help to fine-tune that vision and set a plan into motion. These privately held companies typically have a burning need for help getting their accounting processes and systems in place, to get their finances in order and to make sense of how the business is performing and where it can realistically go.
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We get to know the company, often through a rapid assessment, and step in to develop their finance function, become a part of the finance team, and provide part-time controller support and CFO guidance—depending on current needs and as we help the company scale. At the CFO level, for instance, one of our consultants may over time become a go-to mentor for the CEO/founder and a reliable resource as the company looks to raise funds or make a strategic change.
The need for any and all of these services can apply to any industry, although we are known for having steep experience in technology and the life sciences in particular. SaaS, fintech, manufacturing, hardware, biotech, ecommerce, retail, and other types of companies have relied on our emerging growth solutions to help them practically and in many cases aggressively advance on their growth milestones and goals.
RoseRyan’s offerings for emerging growth companies cover a wide range of services including strategic insights from CFO and controller experts and coverage of day-to-day accounting.
The concept behind this solution is that many layers are necessary in the finance function as companies work toward advancing to the next level. Companies that come to us needing help in these areas of finance may not everything just yet. They can access or expertise, as needed.
As a start-up or young company you’ve put everything in place for your business – except one: your finance function is missing the skills and expertise needed for reliable financials and smart decisions. Change starts now.
Conduct a rapid assessment to identify key gaps in your finance and operations.
Develop a solid finance foundation, and get to the next stage of your growth with our full-stack CFO solution offering all levels of finance expertise so your company can make the right moves at the right times.
What are the benefits to you of having a proper emerging growth strategy and suitable financial solutions in place? You can:
We are able to respond to your business needs with agility and in-depth savvy, and will set you up with the right financial foundation for growth. We can provide all the necessary layers of the finance function with CFO expertise, controller smarts, and core accounting skills.
Click here to see how you score with our rapid diagnostic tool.
“Able to see the big picture yet impeccable with all the details—that’s what you want from an outsourced accounting team and that’s what we got from RoseRyan. The RoseRyan team put us on the right track by setting us up with a solid infrastructure and an efficient workflow to accommodate our growth.”
Drop us a note in the form and one of our experts will set up a time to discuss the ways RoseRyan can help your business go further, faster.
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fax: (510) 456-3063
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On demand leadership and consulting services out of Silicon Valley specializing in the Finance & Accounting disciplines.