Category: In the trenches

SOX management testing: The debate over in-house vs. external testers

In its decade-long life, the Sarbanes-Oxley Act has triggered many emotional arguments. One that continues to persist, even all these years later, is whether management testing can be done in-house or should be done solely…

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Non-GAAP measures: Do they provide helpful insights or hide the “bad stuff”?

Many companies, especially in tech, supplement their income statement produced under generally accepted accounting principles with a non-GAAP income statement. It’s a practice that has proliferated in recent years as com…

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Equity compensation: 4 hard truths you need to know

Equity-based compensation — Northern California’s universal answer to engendering loyalty in employees — is a useful tool but a complicated one. This was one of several hard truths heard by attendees during BayBio’…

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The 5 key traits of trusted advisors

One of the greatest compliments is when clients consider us a trusted advisor. Recently, some encouraging words came from a client that was just getting used to a new accounting method. After working with this startup for …

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5 qualities every public-company CFO needs

I have seen a wide range of public-company CFOs in my work at RoseRyan and I’ve been one myself, having spent 13 years at Nasdaq-listed companies between 1997 and 2009. So when a RoseRyan client considering an IPO recent…

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3 quick tips for streamlining your stock-based pay plans

Keep your employees motivated with stock-based compensation, the thinking goes, and you will be rewarded with high productivity and gains in your company’s growth track. What managers often fail to consider is that if th…

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Bitcoins: should CFOs be willing to take the risk?

You are the CFO of a public company and your CEO suggests you invest in Bitcoins, as their value has gone up a lot over the past few weeks, and he thinks that will continue. He says it will make the bottom line on the inco…

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How to prepare for your year-end audit. Are you ready?

It’s that time of year again. Remember last year, after the auditors came and went, when you promised yourself next year would go a lot smoother? Well, here we are, with an opportunity to set up all of your department’…

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To stay relevant, finance pros must embrace change

For the past couple of years, emerging growth companies have been reaping the benefits of cloud computing. The momentum of small startup companies using innovative technology to make their business processes more efficient…

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Finance, accounting and…B2B marketing?

RoseRyan strives to help our clients thrive any way we can—not just in accounting and finance. In that spirit, let’s talk about modern marketing. The world of B2B marketing has radically changed over the last few years…

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