News Release

Media Contact:
Sarah Grolnic-McClurg
Pounce PR

RoseRyan technical briefing to demystify the move to global accounting standards

Silicon Valley finance firm recommends steps to jump-start the transition

(Newark, Calif., May 26, 2011) — What the accounting world has long anticipated—a transition to global accounting standards—is finally around the corner. RoseRyan will break it all down with comprehensive technical briefings in June, making sense of what has been a complex, moving target and providing insight into what companies can do now to jump-start the transition.

“Global Accounting Standards: Where the Bleep Are We Going?” will explain how businesses can prepare for the impending changes, no matter what transition path is taken—U.S. GAAP converging with international accounting standards, the adoption of IFRS or a hybrid of the two.

RoseRyan, the Newark-based finance and accounting consulting firm that has served fast-moving Silicon Valley companies since 1993, will present the free 90-minute program in three Silicon Valley locations June 14, 15 and 22 for its clients, prospective clients and partners.

The briefings will tackle what the accounting and finance world has been anticipating for years—a seismic shift that will alter the world of accounting and finance as the country’s accounting standards go through the most substantive changes since the advent of double-entry accounting.

Somewhat analogous to a switch to the metric system, these changes will affect not only how companies keep their books and prepare financial statements, but also many other areas of business, such as investor relations, human resources, sales, FP&A, tax and treasury. The briefing will also untangle the roles and goals of the agencies involved—FASB, IASB, SEC and others.

Learn from local experts
The presenters are Christine Csubak, Maureen Earley and Kelley Wall from RoseRyan’s Technical Accounting Group, which tracks and analyzes the never-ending stream of rule changes and regulatory pronouncements. The troika of accounting pros has deep experience with helping clients evaluate complex accounting rules and implement new pronouncements in areas such as revenue recognition, accounting for acquisitions and divestitures, and complex equity issues. Their experience includes work for companies such as KPMG, PwC, Netflix, Adobe, Gap, Symantec, Trimble Navigation, HP, Agilent and NeoPhotonics.

“There’s a lot to review, and we’re excited to provide our take on the business challenges,” says Kelley Wall, who was featured in CFO Magazine in 2010 for her revenue recognition expertise. “Our team’s overview will discuss FASB’s convergence efforts with the IASB and the SEC’s evaluation of IFRS adoption. Most vitally, attendees will walk away with some savvy and very worthwhile planning strategies that will serve them well through this wild ride of change.”

Event details and logistics
There is no charge for this event, which includes a light breakfast. Accounting and finance professionals who would like to attend may sign up and see the full agenda by clicking the date for the session of their choice.

  • June 14: 7:30–9:30 a.m., Hotel Sofitel, Redwood Shores
  • June 15: 8–10 a.m., West Silicon Valley Hotel, Newark
  • June 22: 8–10 a.m., Domain Hotel, Sunnyvale

If you have questions or would like more information, please email Eve Murto.

About RoseRyan
RoseRyan tackles critical finance assignments for companies at all stages, with particular expertise in cleantech, high tech, life sciences and nonprofits. The firm’s finance gurus serve as outsourced CFOs, prepare companies for IPOs and M&As, perform immaculate corporate governance work and are sought after for expert advice on accounting challenges like revenue recognition issues.

The firm’s roots in Silicon Valley go deep—RoseRyan has been getting high-flying companies’ financial houses in order for 18 years—so clients benefit from the firm’s vast network of partners who can help their businesses grow. Recent and current clients include Actelion Pharmaceuticals, Netflix, Roku, Silver Spring Networks, Symantec and CalCEF.

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