If your startup is growing like gangbusters or you’re running a VC-backed company that’s bound for great things, keeping the momentum going is likely a top concern. How can you scale your company in a sustainable way? Should you ramp up hiring or hold steady? Is it time to pursue more funding or should you stay the course for now?
So many questions arise, but quick answers are tough to come by when you’re bogged down by the busy pace. A growth strategy consulting firm can help you land on the right answers—the right solutions—for your company at this point in time and keep your company moving toward its growth goals.
How can a business gain growth smoothly and efficiently while pursuing rapid expansion?
To bring you that added layer of expertise you need to push your company to the next level, experts on growth strategy will rely on their experience working with companies in similar situations to help guide your company to greatness. They can be there for you as your company takes on new technology systems, pursues a shift in strategy, contemplates the pros and cons of an IPO or M&A deal, or simply needs to set a more solid financial foundation to get at the kind of critical, reliable information necessary for making the right strategic calls.
Why You Need a Tailored Growth Strategy
Your company is different from all the rest—you rightfully believe and know this. You’ve started a company with a unique product or service, with a unique group of talented people, and you need to set your own path.
Many of the companies that turn to RoseRyan for our CFO services and growth strategy consulting understand the general value of an outside, expert perspective. What’s also important to know is that you want to avoid a one-size-fits-all approach.
RoseRyan always meets companies where they are in their growth journey. We tailor our emerging growth strategy solutions to each company, whether they mostly need day-to-day accounting and cash flow management for now, with access to our CFO services for seeking debt and equity financing or addressing a board of directors request.
It’s incredibly useful to understand industry best practices along with potential paths your company can take. Even more important, however, is gaining an understanding of the most appropriate moves for your company. That can only come from outsourced CFOs and other growth strategy experts who take the time to understand your business, including how it operates, its culture, its priorities and its plans.
RoseRyan can help lead you in the right direction, with a tailored plan for growth. We provide the finance and growth consulting help you need—when you need it.
Nothing stays the same for emerging growth companies. Those that welcome complacency risk stalling out. To be successful, entrepreneurs and senior leaders need to keep moving, by making decisions that are based on up-to-date, reliable, and clear information. CFO-level guidance can provide them with this information along with advisory insights to ensure they are going in the right direction or whether an adjustment should be made.
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Gain insight on your options, tailored to your company, your industry, your company’s place in the world. Are you headed toward a sustainable growth strategy or a crash and burn? Do you have full awareness of the true cost of your product, of the cost of each customer acquisition? Is it time to raise capital or are you getting ahead of yourself? Know the right questions to ask, and the answers, when you have the support of growth strategy experts.
RoseRyan’s emerging growth solutions include:
Need all of these things or just some? RoseRyan offers flexible solutions to meet both the current and future needs of our clients.
As the company expands, so do the number of questions you should be asking—and your growth strategy experts can help you think through those queries and what the solutions could be. Most pressing could be your need for help assessing and meeting your growth goals. Do you have the talent and skills in place now to scale your company to greatness? Outsourcing finance, accounting, controller, and CFO services could be the right answer.
Consider this:
Is your financial foundation on shaky ground or do you have the information you need to make sound, data-driven decisions? Should you expand organically, or could an acquisition propel the company further along your anticipated growth path? Is there an IPO in your future or an alternative exit strategy (such as a SPAC) that is worth exploring? Is it time to seek financing, or are your financials and internal controls in shoddy shape and could you use some scrutiny before you expose your financial records to others (i.e., your external auditor and potential investors)? The right expertise will help you think through these issues.
Growth can be about expanding your team, your offerings, or market, and more. Where you focus your efforts can require some introspection and input from growth strategy experts who can help you evaluate the opportunities in front of you. For an accurate, full picture, they may also need to take a careful look at your systems and processes to see if the company is set up to withstand significant shifts in strategy or if some changes are in order.
What is the difference between a controller and a CFO?
A controller tends to have more tactical responsibilities than the CFO. The controller is typically more concerned with oversight of the day-to-day finance management and financial reporting while the CFO focuses on more strategic level issues, such as fundraising, board presentations, and financial planning.
While both roles are necessary for mature enterprises, emerging growth companies have more flexibility. They can start out with a part-time controller and possibly a part-time CFO and expand their reliance on these roles as the business expands.
How do I create a growth plan?
Creating a growth plan does not need to be a guessing game. An outsourced CFO can help you think through goals, develop objectives and key results, and map out a growth strategy to achieve them. By incorporating the input of a finance-focused expert, with a strategic mindset, you can achieve a data-driven, practical, and realistic growth plan.
What are outsourced CFO services?
An outsourced CFO provides expert financial and strategic advice to companies on an interim or part-time basis. This person can weigh in on the company’s toughest challenges, serve as a mentor to the CEO, come up with solutions for cash flow problems, present to the board, and act as the company advocate with investors or lenders. Outsourced CFOs can be an active part of the team or provide guidance only when asked.
What is growth consulting?
Experts in growth consulting are focused on helping companies achieve their full potential. Some companies are expanding their offerings, chasing after a strategic acquisition for growth, or shoring up their finances and controls for a successful IPO. Growth-focused consultants can help companies map out their growth strategy or put their plan into action.
Uncertainty can be the backstop to a company’s growth plan. While the current business environment can change quickly, as events like the pandemic have borne out, patterns tend to emerge over time and some things are always certain (cash is king!).
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Finance experts who have experienced a wide range of situations, at a range of companies of different sizes and along all the growth stages, take all of that expertise and apply it to each client’s unique situation. With a strategic view always in mind, even when the task at hand may be quite detailed, finance consultants quickly pick up on areas of improvement and bring them to the forefront, to highlight potential solutions for how the company can gain a stronger financial standing or successfully go after a particular growth goal.
For a company with a small finance team that is not in a position to have its own full-time CFO, an outsourced CFO can advocate for the company and speak on the company’s behalf with the board of directors, potential investors, to explain the company’s positioning, wishes, and potential. At any point, the strategic finance expertise of a CFO can provide guidance as well as a full understanding of the company’s performance today and opportunities that are within reach.
What is the way forward for your company, and how can you get there? While you can’t plan out everything, you can be prepared for likely scenarios and be ready for the opportunities that come your way. What are the steps involved in getting to the next milestone successfully? How can the company measure whether it’s on the right track?
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With our collaborative, customizable approach, pulling in wide-ranging skills and solutions as you need them, the experts at RoseRyan can help your company prepare and carry out your growth strategy. We can help you decide on your priorities and the best plans forward, whether it’s to branch out by geography, a new product line, or a desired exit strategy.
Our comprehensive finance and accounting solutions can be tailored to your emerging company’s exact needs and then adjusted as those needs change. We can be there for you every step of the way—from building up your finance function and tech stack to preparing you for the first financial statement audit, to helping you make the big decisions that could lead to a significant M&A deal or IPO.
It’s time to make progress on your company’s growth journey.
Get to the next level with our full-stack emerging growth strategy consulting and CFO solutions, which provide strategic insights from CFO and controller experts, along with all the finance operations of day-to-day accounting.
As a start-up or young company you’ve put everything in place for your business – except one: your finance function is missing the skills and expertise needed for reliable financials and smart decisions. Change starts now.
Conduct a rapid assessment to identify key gaps in your finance and operations.
Develop a solid finance foundation, and get to the next stage of your growth with our full-stack CFO solution offering all levels of finance expertise so your company can make the right moves at the right times.
What are the benefits to you of having a proper emerging growth strategy and suitable financial solutions in place? You can:
We are able to respond to your business needs with agility and in-depth savvy, and will set you up with the right financial foundation for growth. We can provide all the necessary layers of the finance function with CFO expertise, controller smarts, and core accounting skills.
Click here to see how you score with our rapid diagnostic tool.
“Able to see the big picture yet impeccable with all the details—that’s what you want from an outsourced accounting team and that’s what we got from RoseRyan. The RoseRyan team put us on the right track by setting us up with a solid infrastructure and an efficient workflow to accommodate our growth.”
Drop us a note in the form and one of our experts will set up a time to discuss the ways RoseRyan can help your business go further, faster.
tel: (510) 456-3056
fax: (510) 456-3063
